Hi, everyone, it's Michael, Welcome to Chapter Three of Crushing It! How great entrepreneurs build their business and influence and how you can too. Amazing. It's one of the best chapter in this book. That's what I can say, I gotta admit that the eight essential is content and it is the most important one. So there's going to be the summary of this chapter. And I found that this chapter alone can be ultimate pillar for you to succeed in your personal brand journey. So it's an amazing chapter. Let's get started. Alright.
Product and content matters a lot in monetization. It is highly recommended to pump out content simultaneously in all the channels. Adapt your content to appeal to people in every platform. The secret lies in creating one big giant content and dissect that into smaller bits of content.
Document, Don’t Create
Make learning process part of your content. Gary Vee learn by watching and doing. Not by reading. So, he began to document his journey and create content out of that. Share your world through your eyes and let your audience live it. Documenting will keep you honest. If you are not an expert capture yourself training to become an expert because sooner or later you will become one and you have built a strong audience in that process. Documenting also gives you an archive collection that you can repost in the future. Don’t fake it and just be yourself because it is ok to be a novice. Just produce, become that personality and own it. You will have to work at it and avoid being a perfectionist. We earn people’s respect and loyalty when we let them see us up close and dirty.
Rich Roll, Rich Roll Enterprises, LLC. IG: @richroll
Accomplished a stable life while struggling secretly with drug and alcohol addiction. Literally overweight, he adopted a vegetarian diet and started running. He embraced veganism in 2 years and transformed himself into a world-class ultra-endurance athlete. He left corporate law and started his own boutique practice. He was an average user of Facebook and Twitter. He bought a flip cam and started to record his training for Ultraman Race. Uploaded to Youtube and gained thousands of views. Started to blog and engage with followers. Started to monetize with a cookbook a night before CNN interview. Got a contract for a $150,000 book. Finding Ultra. Wrote blog posts for anyone, appearing in podcasts, interviews, speaking events and even recruited his social media community to spread the words. Launched Rich Roll Podcasts after the book success. His wife was a big support whenever he felt like losing grounds. His main message is that even if you feel terrible for a while, that’s not how you are going to feel the whole time. Things change if you just keep moving.
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