Many do fail because of putting energy in wrong direction. What really matters is intent, authenticity, passion, patience, speed, work and attention.
Intent
The purpose matters. When your intent is wrong you may still make money but not big enough. When your intent is right you will generate positive word of mouth. You must be committed to service, have desire to provide value and must have a strong love for teaching.
Lewis Howes, School of Greatness. IG: @LewisHowes
He snapped his wrist as a professional football player. He was left with nothing. He decided to inspire people by inviting local leaders and interview them. He was doing local meetup events and getting commission from the event venue providers. Sold his business and started School of Greatness a podcast that shares inspiring stories. Lesson is you can create anything that you want if you have the passion, energy and intensity every single day.
Authenticity
Your intent will be reflected in your authenticity. You will be shown for who you are. The more authentic you are the more people will be willing to forgive you for your mistakes.
Lauryn Evarts, The Skinny Confidential. IG: @theskinnyconfidential
Lauryn’s passion is to build community and bringing women together, She hired a Web developer and paid him in ten fifty dollar installments. Earned her fitness and nutrition license. She put her money back in business. Found a niche that she’s good at and ride it until expansion. She worked on it for 6 years every single day and she made it.
Passion
Your business must be a calling not a job. You are not gonna make money for a long period of time. Passion can help you to stick to it. Passion is your energy generator.
Brian Wampler, Wampler Pedals. Twitter: @WamplerPedals
His real passion was guitar. He learned all that he can about it through reading and experimentation. He started selling his own modified guitar pedals online.
Replied all the comments, emails and phone calls. Started selling DIY kit with parts and instructions. Quit construction industry and made his living selling all these. He embraced his DNA to outsource everything that he can’t produce. He started storytelling. Coming up with his face in the industry. Went in deep, became a brand by being himself.
Patience
Passion and patience go hand in hand. Live simply and put yourself last.
Alex “Nemo” Hanse, Foolies Limited Clothing Company. IG: @Foolies
His fans and customers supported him in his journey. After graduating, couldn’t find a job and found that rappers need clothing. He will ship together with a letter that many posted on social medias. It took a lot of time but made it when he was in a show by Oprah.
Speed
Patience is for long term and speed is for short term. Being unafraid of making mistakes makes everything easy.
Timothy Roman, Imperial Kitchen & Bath. IG: @imperialkb
Timothy Roman got by with help from friends. He’s an immigrant and he was Dj-ing and selling weed as well. Made new friends and learned to be website designer using Youtube. After 8 months decided to start his own company. Learned everything about construction industry. Worked on his website. Started posting contents online. He quit once he received three projects.
Work
When you first start out, there’s no time for leisure. It takes lots of stamina to get a personal brand off the ground. You have to decide how you are going to spend your time. Start by blocking off the hours you must spend on your obligations. Do things! Create content daily. Six to eight hours of sleep per day or night is ideal for most people. Just make every minute of your remaining sixteen to eighteen hours count. A successful entrepreneur puts in energy to execute well.
Deon Graham, Digital Architect. IG: @deon
Deon Graham was a tennis pro. He created nightlife website City Never Sleeps. Engaged with people in social media and giving free advice plus content. He was active on engagement. Aiming to launch his own Digital Agency as Gary Vee.
Attention
You have to pay attention to everything. Don’t become so comfortable with one platform. Watch everything including your competition.
Andrew Nguyen, Brand with Drew. IG: @brandwithdrew
Started on Facebook, then Twitter, got away from Facebook and jumped onto Instagram. Used barber money to buy DJ equipment and started doing events for free. After being disowned by his parents, he was living in his car and worked in school cafeteria. Took sales and marketing job with Pepsi. Started his own agency O Agency. Now works with brands like 7-Eleven.
All great yeah. There’s an eight essential. It’s so important that it deserves a chapter of its own.
Do subscribe and follow MySweetLuck for Chapter 3
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