Introduction
Kids if you ask them, they want to be a Youtuber. Building a personal brand and social media presence can be a solid pathway. There is a father and son duo in Youtube making a million by cutting things in half. Gary Vee used the internet to grow his family business to $4 Million. Strategy was to speak directly to customers and build relationships through Facebook and Twitter. Do not stop reading! None of the people interviewed for this book knew they’d become rich; they became rich because they were incredibly, ridiculously good at what they do and worked so goddamn hard, no one else could keep up. The explosion of YouTube and Instagram, the emergence of podcasts, the ubiquity of platforms like Facebook and Twitter—all have led us to the tipping point. This book is for two audiences. The first is people who know to the depths of their souls that they are born to build something great. The second audience is everyone else who wants to work to renew themselves.
Get Pumped
1. The path is all yours.
Younger consumers spend increasingly less time on traditional media and more time consuming content online. YouTube’s daily viewership is closing in on TV’s 1.25 billion hours per day, as television viewership falls every year. One in every five minutes spent on mobile is spent on Facebook’s apps and services. Every minute, 65,900 videos and photos are posted on Instagram. Over 3 billion snaps are created each day on Snapchat, where over 60 percent of ads are watched with the audio on. Brands have tripled the amount of money they spend on social media. The most popular Instagrammers can earn seven figures per year from their social-media efforts alone. Even with only a thousand followers, an entry-level Instagrammer could earn about $5,000 per year with just two posts a week, and ten thousand followers could net almost $20,000 per year. We often define an influencer as someone who garners such a big audience on social media that brands offer to pay that person to attend events, take selfies with products, or talk about services.
Brands have paid the famous people of the Internet billions of dollars to be their endorsers, sponsors, promoters, and product placers. Let’s say you’re killing it on Twitter. What are you going to do if Twitter disappears? Create a personal brand so powerful that it transcends platforms, products, and even your passion. Superstar filmmaker Casey Neistat started making online films as far back as 2003, but it was the high-quality short films and creative daily vlog he posted on YouTube that cemented his personal brand in the minds and hearts of eight million followers. With that audience, he was able to sell his company to CNN for $25 million, launch a new project there that aims to bridge “the gigantic divide” between his young-skewing audience and the mainstream news media, 11 and become the face of a Samsung commercial that aired during the 2017 Oscars.
Personal Brands are for everyone.
Creative people using social media will work. It will also work for anyone willing to hustle. Use today’s social-media platforms to develop your brand and expand your influence, and you can build a business that could continue to grow. Once you have built your personal brand you are entirely in control of your own life.
How I’m Crushing It (Amy Schmittauer, Savvy Sexy Social – IG @Schmittastic
She got an idea to make videos on bridesmaids. A totally unique and different side story of a wedding. She began to document her work and journey including editing. Started her Vlog and kept all overhead low. She wrote a book and gave training courses on how to Vlog. She was patience and tenacious.
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