Hi Everyone, it's Michael, what is co branding? I'm going through Crushing It! book by Gary Vee. And I'm working on the summary of that book. I'm doing intense amount of research in that book. And I found one thing in that. One common thing in that book is that about how to build your personal brand, it's very, very important to build your personal brand. And apart from that, I'm doing research on branding. And I found companies, big brands, they work on partnering with another brand. So co branding, what if that concept I'll go in depth in a while what is co branding and what if we apply that to personal branding so it's just a spark that I got while I was working on the summary of the crushing it by Gary Vee so let's get started. And before we move on I would like to remind that there's a giveaway contest, where I would like to give Crushing It! book for free, all you have to do just watch until the end of the video. So let's get started.
Co-branding, it's basically multiple brand names on a good or service, it's like two different brand, they come together, they come up with a product or a service that uses all of their resources, skills, talents, and everything they pump into creating the product, it's like a mutual support in coming up with a product they produce something with a collaboration using the brand strength that is co-branding. Big companies they do that. Now the thing is, personal branding is very important. Again, see influencers, right? Alright. So as an influencer, what they can do is that they can partner with another person who has created another strong personal branding. And if the values usually are the big brands, what they do is that the values must be the same. So they will be very careful in choosing the right companies, right brands that has right values, that can really connect with the audience, because it's the product, they're going to create the service and that they're going to create by partnering together with another brand, it has to be something that can impact the mutual and common audience. So it's very important to be with the right partner. So by choosing the right partner, you can really make an impact. So usually these co branding, it's like a short term project. Usually it's like a short term project. I'll give an example in a moment. And the short term projects like it's not, they may have like a long term view, but it's executed for a very short term goal. That's the idea. So it's co branding, you can partner with influencers. That's what they can use influencer partnership.
So co branding, there are some differences. And I'll go through that. So you can collaborate on a special product or service. For example, what Nike did with Apple, they came out with a Nike+ Apple Watch, it was very good, it really caught the attention of the people when Apple Watch made an impact through Nike+, and Nike they have this community, they have an existing community fitness community, you can see plenty of fitness brands, they come out with collaboration, they come out with co-branding, for example, Soul Cycle partnered with Lululemon, Nike and Fila, so it's like, it is the thing that really works, it will be a short term campaign, both brands will be promoting it both brands will be targeting their audiences and their fans. Their fans and everyone will be common, they have mutual interest. So the brand values must collide must intersect at one point and they will meet a particular niche product, a niche market within that. So it's great if you as an influencer, if you've created a personal brand and image, it's very important for you to find the right partner, right? People who shares the same values with you, you can call it you can intersect those values and come up with a product or service for a short term. Or if you really can come on in long term, why long term view is not being used by brands is because you don't have authority and control over the other brands. So the high chance of the brand can screw up in the future. Anything that happened to them you know like they make mistake, something or the scandal and stuff like that anything can happen. So usually they come with a short term project and they make an immense model, impact and money as well as obviously they make a lot of money. But co branding, do not be confused. There is a difference between co marketing, it's totally different co marketing usually act of doing marketing together, you partner with another company to do marketing together. But co branding is about coming up with a product or a service together with another brand. Simple as that. So important. It's very, very important that I learned from the Crushing It! book to build your personal brand. And with your personal brand. The spark that I got is that you got to do co branding with another it's another person another influencer has built up a personal brand who shares value who do together you can partner in come out with a new product or service to capture a niche market. It's very, very important partnership, it will help you to leverage the success of each other and build up more and more success and you ride on the wave. All the best. All right, now let's move on to the giveaway. I'll explain to you free crushing it book. That's what I'm giving. So all you have to do is that I do research on books, I don't just read them I do research on them. So in the end of the day, I'll just give the book away for free and now seem to be that's what I do in the offline world seem to be online now. So I want to give to the world. All you have to do is to just leave in the comments below why you need this book. All right, and do not forget. Please remember to subscribe. I wish you all the best and follow us in every every platform. You can find us on Facebook, Instagram, Twitter everywhere. We offer best business summaries
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