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One Up On Wall Street SUMMARY Conclusion Chapter 20 – 50,000 Frenchmen Can Be Wrong

The market, like individual stocks, can move in the opposite direction of the fundamentals over the short term Be optimistic about America and investing in general Market declines are great opportunities to buy stocks in companies that you like You can never predict the market It takes years, not months to produce big results You can make serious money by compounding a series of 20-30 percent gains in Stalwarts Stock prices often move in opposite direction but the long term, the direct and sustainability of profits will prevail Buying a company just because its cheap is a losing strategy Selling an outstanding fast grower because its stock slights overpriced is a losing technique You don’t lose anything by not owning a successful stock Stock doesn’t know that you own it Don’t be attached to a winner Don’t stop monitoring the story If you don’t think you can beat the market then buy a mutual fund Keep an open mind to new ideas Read One Up On Wall Street by Peter Lynch Chapter 19 full su...
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Chapter 11 YouTube Summary - Crushing It! By Gary Vee

YouTube has created more wealth and more opportunities. It is the most important platform for building a personal brand.

YouTube 101
Everyone on YouTube looks pretty damned ordinary. Vlogging is a terrific way to document instead of create. Through this you are allowed to learn as you go. YouTube is the vlogging mother ship. Pick up your phone and start documenting your day. The delivery, quality and content of Wine Library TV changed over time. Give yourself a year to adjust and try different approaches and see the response you get. Listen to your audience and don’t let perfection be your enemy. Dream big and then make the practical adjustments necessary once you see where your potential lies.

Imagine This
You and your partner decided to get in shape and start dancing again and film the whole process. You start attending dance lessons twice a week and every day you film a vlog post. For 6 months continuing this and seeing results, you decided to sign up for a competition. People are inspired by your transformation and your fans are engaging with you. Collaboration with other YouTubers and brands comes in and you start getting sponsorship. 6 years up and you have no intention on retiring.

YouTube Best Practices
Make sure you can answer the questions below if you want to increase the amount of time people spend watching your videos.

Video Optimization
TITLES: How much thought have you put into your video title? Does the title accurately reflect the video’s content? Is the majority of the title viewable on mobile? Is the title short, emotionally driven and keyword optimized?

DESCRIPTIONS: Are the top 2 lines keyword optimized? Are the links to other similar videos or playlists? Is there a subscribe link? Links to other social media? All clickable and track able?

TAGS: At least 10 tags in description? One word and phrases included? Tags are relevant? Tags are valuable with high search volume but low competition? (Use VidIQ or Keywordtool.io)

THUMBNAILS: Does it reflect the content? Is the text readable on all devices? Does the text complement the title?

YOUTUBE CARDS: Are you including cards within your video to other relevant videos you have posted?

Channel Optimization

BANNER: Banner reflect the channel’s content? The graphic transfer well to all devices?

ABOUT SECTION/CHANNEL DESCRIPTION: Top 2 lines keyword optimized? First paragraph an overview of the channel? Included upload schedule? All social media links clickable?

PLAYLISTS: Channel have custom playlists? They have keyword optimized descriptions? Are they featured on landing page of the channel?

CHANNEL TRAILER: Is a channel trailer displayed on the landing page? Does the trailer reflect the channel’s content and genre? Is the trailer telling the best story in the shortest amount of time?

Geez, I have plenty of work to be done for MySweetLuck Channel.

Daniel Markham, What’s Inside? IG: @whatsinside

When YouTube came along he put up videos of his kids and wife to share with the rest of his family. He monetized his websites with Google AdSense and also to his channel. His son came for a science project of cutting sports balls in half and uploaded it. A year later he earned $4. It was the video and they decided to go all in.

They hid other videos and changed the name to What’s Inside?. Every Saturdays 4-5 hours was spent. Released only 1 video per week. They learned more by attending video conferences and networking with other YouTubers. They learned that sponsorship gave the biggest revenue. Sent emails to advertising agencies for brand opportunities. With big success after posting the rattlesnake rattle video, they started a family channel too. Nike came in and the rest is history. Dan and his family are practitioners. They did their research, they paid attention to little details and they stayed true to their brand. They put in the work – and executed.

MySweetLuck Actions:

1. Come out with a Channel plan
2. Record a video
3. Post it and share it
4. Don’t stop uploading

Subscribe, Like and Follow us
YouTube: https://youtube.com/user/MySweetLuck
Twitter: http://twitter.com/MySweetLuck
Instagram: https://www.instagram.com/MySweetLuck/
Facebook: http://www.facebook.com/mysweetluck4u

#garyvaynerchuk #garyvee #garyveetrashtalk #vaynermedia #crushit #crushingitbook: #crushingit #book #booksummaries #businessbook #summary #influencer #twitter

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