999 Warren Buffett Quotes - Learn His Secrets of Investing During & After Crisis
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Chapter 12 Facebook Summary - Crushing It! By Gary Vee
If you are going to build a personal brand and try to monetize it, you have to have a Facebook page.
Facebook 101
Facebook gives you flexibility. You can post written contents, pictures and videos without any constrain. Facebook can be a canvas for creation and also distribution. You can build your brand on a shoestring budget. Video is big on Facebook. Facebook gives priorities to native contents and sharing your YouTube video won’t help much.
Facebook 201
Facebook Live is a powerful stuff that gives the audience to engage in real time. With Facebook Live you are building your authenticity. It’s not a place to start from zero. Improve your video skills and jump on it. Collaborate. Find the relevant fan pages with the most followers and message them to share your original content on their platform.
Imagine This
To stand out as a real estate agent, create a pillar piece of content. The ideal pillar would be weekly audio podcast. The more you put out, the more opportunities you can create. You might review local businesses or interview local influencers. Everyone will contact you for knowing a lot about the place. Facebook is where you can spend smart advertising dollars. Engage with people all the time. You can also do weekly written posts. Your pillar can also be like a reality show. Document, don’t create. Then you can get started with Facebook Live. You post each video to Facebook and extract pieces to create hundreds of mini videos. Join as many Facebook communities as you can. Join to give and engage not to ask.
Brittney Castro, Financially Wise Women. IG: @brittneycastro
She is creating personal brand in personal finance. 5 years of financial advisor experience was stressful. Recession lead her personal development books. She set her sights in becoming the next Suze Orman. She was reading marketing and branding books and in 2011 she launched her Facebook Page, blog, a YouTube channel and a Twitter account. Two and a half years later she left the firm to start Financially Wise Women. In 2015 she launched a finance rap video on YouTube getting lot of comments. Today, Facebook Live is her personal favorite with her own page and also brand partners. She also accepts a number of paid speaking opportunities despite being criticized for not being professional. Finance is boring but she added fun into it. Her success proves that when you take time and effort to learn how to navigate toward your goals while still following the rules, you can go forward without fear.
MySweetLuck Actions:
1. Join any favorite group
2. Engage with audience
3. Post a native video
BONUS: Create a page if you haven’t!
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