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Chapter 8 Musical.ly / TikTok Summary - Crushing It! By Gary Vee
On August 2, 2018, Bytedance consolidated the user accounts of Musical.ly and TikTok, merging the two apps into one and keeping the title TikTok. Throughout this summary, the name Musical.ly will be used as in the book Crushing It! Originally it allowed people to make fifteen second lip-sync. Now it has evolved even into educational videos. They became successful when they allowed musers to share it’s content on Instagram, Twitter, Facebook and WhatsApp. The focus is on 12 to 17 year old crowd. Famous influencers from there are Baby Ariel and Ariana Trejos whom made a guest appearance on #AskGaryVee. A small wisdom. When you are a beggar, you don’t get to be choosy. Get on a new platform no matter how baby it is.
Musical.ly 101
Hashtags are the key to discoverability. Examine the trending tags on the Discover page and produce great content around it. You can also create amazing content coupled with your own clever, original hashtags. Collaborate. Engage, comment, share and create without asking anyone for anything. Be part of the community. Your creativity will be the variable to your success on this platform.
Imagine This
You have singing and acting skills and you are running a summer camp. Get on Musical.ly start performing your favorite songs and get help from campers to pick the right song. Create micro-music videos and showcase the camp with different location everyday. Get permission from parents in a slip and showcase the campers to be featured. Muser of the day can be a great learning experience for you to watch and document. The kids will share to their friends and attracting more of them. You become the most popular, fun, hip camp director ever.
Chithra Durgam, DDS, Aesthetic Dental. IG: @drdurgam
She made it fun to go to the dentist. Instead of using free time for golfing, she decided to educate people in fun way about dentistry. For years she spent four to five hours every day on social media, engaging, reacting and educating. She has presence on all platforms. She creates lip-synced music videos about her procedures and winning kids. She’s goofy and attracts a lot of young followers. She’s talking in events now and helping other brands and doctors. Social media is a long game and if a dentist can use it, you can learn it too. Education and execution are the keys to this new world.
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