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The Lean Startup by Eric Ries SUMMARY Part One: Vision Chapter 3 Learn
Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects
Validated Learning at IMVU
Eric Ries and team were concerned about the company with the following questions: What should we build and for whom? What market could we enter and dominate? How could we build durable value that would not be subject to erosion by competition
Gave themselves a 6 months deadline to launch a successful multi platform add on product
Improved the first terrible version but no one downloaded and used it while continuous improvement as made
Set revenue target as low as $300 total revenue and increased it over time but realized the product concept and strategy is flawed
Value vs. Waste
Which of our efforts are value-creating and which are wasteful?
Value is defined as providing benefit to the customer and anything else is waste
Validated learning is backed by data collected from real customers
Where Do You Find Validation?
Understand customers better and you will be able to improve your products
Conduct a lot of experiments that can help to move metrics closer to goal
The Audacity of Zero
Postpone getting any date until you are certain of success
Chances of getting an investment with zero revenue is higher than low revenue because imagination and stories can sell
Lessons Beyond IMVU
Launch a low-quality early prototype, charge customers from day one and use low-volume revenue targets as a way to drive accountability
Everything a startup does is to be an experiment designed to achieve validated learning
Read The Lean Startup by Eric Ries Chapter 2 full summary here 👇:
http://mysweetluck.blogspot.com/2020/05/the-lean-startup-by-eric-ries-summary_31.html
Watch The Lean Startup by Eric Ries Chapter 1 full summary here 👇:
https://youtu.be/KAO5bvR1Ktg
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