From Alchemy to Science
A true experiment must follow scientific method where the important lesson is if you cannot fail, you cannot learn
Start with a clear hypothesis that makes predictions
Think Big, Start Small
Zappos, the most customer-friendly e-commerce business in the world started by running an experiment
Zappos began with a simple product to identify demand for shoes online
Interacted with real customers and learn about their needs
The experiment provided a clear quantifiable outcome
For Long-Term Change, Experiment Immediately
Caroline, Global Social Innovation division Director at HP and her goal was to inspire her colleagues to make the world a better place
By starting small, Caroline can prevent a tremendous amount of waste
Break it Down
First step: break down the grand vision into its component parts
Value hypothesis tests whether a product or service really delivers value to customers once they are using it
Growth hypothesis tests how new customers will discover a product or service example by getting early adopters
An Experiment is a Product
An experiment is a first product enlisting early adopters to change it until it becomes better
Kodak uses these questions to embrace experimentation:
Do consumers recognize that they have the problem you are trying to solve?
If there was a solution, would they buy it?
Would they buy it from us?
Can we build a solution for that problem?
The Village Laundry Service
Experimented with a low cost marketing plan to see whether customers would hand over their laundry and pay for it
Learned what the customers wanted and for what features they are willing to pay more
Served that features and eliminated all the features that concerned them and became a big success
Read The Lean Startup by Eric Ries Chapter 3 full summary here 👇:
http://mysweetluck.blogspot.com/2020/06/the-lean-startup-by-eric-ries-summary.html
Watch The Lean Startup by Eric Ries Chapter 3 full summary here 👇:
https://youtu.be/xLyl0HZqhWs
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