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The Lean Startup by Eric Ries SUMMARY Part Two: Steer Chapter 5 Leap
How Vision Leads to Steering
Customer interaction with products leads to feedback and data
Build product > Measure Data > Learn Ideas
How Facebook was able to raise so much of money when the actual usage was so small?
The amount of time users spent on Facebook and the rate it has taken over college campuses
Strategy is Based on Assumptions
Test the assumptions as quickly as possible
Build an organization that can test assumptions systematically and perform the rigorous testing without losing sight of the company’s overall vision
Analogs and Antilogs
Walkman solved critical question of whether people would use earphone to listen to songs in public which is analog and Steve Jobs took leap of faith that people would pay for music which is an inspiration from Napster who was an antilog
Get Out Of The Building
Startups need extensive contact with potential customers to understand them and get to know them
Conversations with the mainstream customers will yield a fundamental insight
Design and the Customer Archetype
Goal of early contact is to clarify that we understand our potential customers and what kind of problems they have
With that can craft a customer archetype: an essential guide for product development
Analysis Paralysis
Some entrepreneurs can’t wait and start immediately without analyzing their strategy
Others fall into analysis paralysis, endlessly refining their plans
A minimum viable product can help entrepreneurs to know when to stop analyzing and start building
Watch The Lean Startup by Eric Ries Chapter 4 full summary here 👇:
https://youtu.be/YfciX4gpujA
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