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The Lean Startup by Eric Ries SUMMARY Part Two: Steer Chapter 6 Test
A minimum viable product helps entrepreneurs start the process of learning quickly
It is the fastest way to get through Build-Measure-Learn feedback loop
Why First Products Aren’t Meant to Be Perfect
Before you sell products to the mass market you must sell to early adopters
You don’t need perfect solution to capture their attention
The Video Minimum Viable Product
Dropbox’s competitive advantage is that it is extremely hard to replicate the service
Drew made a video to demonstrate how Dropbox works to win the early adopters and it worked
The Concierge Minimum Viable Product
Food on The Table CEO Manuel Rosso runs a company that creates weekly meals plans and grocery lists then hooks into your local grocery stores for best deals
They started off by serving only one customer in person without any system and recipes
Instead of marketing to millions they served only one
They learned every week to improve the product
Only invested in automation when one to one in person service costs increased
Pay No Attention To The 8 People Behind The Curtain
Max and Damon created Aardvark a series of functioning products to solve answering subjective questions
All the early prototypes failed
The sixth prototype became Aadavark
Started to scale the company and sold it to Google for $50Million
The Role of Quality and Design in an MVP
Focus energies on producing outcomes that customer perceives as valuable
Sometimes MVPs are seen as low quality products and you must see which attributes customers see as low quality and fix it
Speed bumps in Building an MVP
Legal issues, fears about competitors, branding risks and the impact on morale
The only way to win is to learn faster than anyone else
From The MVP to Innovation Accounting
Do not give up hope
MVP is the first step of learning
Read The Lean Startup by Eric Ries Chapter 5 full summary here 👇:
http://mysweetluck.blogspot.com/2020/06/the-lean-startup-by-eric-ries-summary_5.html
Watch The Lean Startup by Eric Ries Chapter 4 full summary here 👇:
https://youtu.be/YfciX4gpujA
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